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Media Centre

Please email
with all media requests.

Members of the media — reporters, producers, editors — who engage Yellowhead for comment can expect a prompt reply. Please review our media principles below.

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Yellowhead in the Media

Principles for Media

If we are able to connect media to a source (and this is never a guarantee), the following is expected:


Arrive at any scheduled interviews promptly (including any pre-interviews)


Explain the context and framing for any interview or panel


Ask for pronouns and correct pronunciation of names/titles


Attribution, even if the interview is for information but ultimately makes it into a story


Compensation where appropriate, especially if the interview or panel is for broadcast


To the greatest extent possible, the opportunity for review of any quotes prior to publication


A general ethic of respect for any Yellowhead people willing to share their time and knowledge

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They are not to be used or reproduced without express permission from the Institute.